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Course duration and content is customized to the specific needs of the client organization and course participants. Group and one-on-one sessions are available in both official languages anywhere in Canada.
Media relations training
Basic and advanced training for spokespersons interested in understanding how the news media work and how spokespersons can make their voices heard.
Parliamentary committee appearances training
Helps those who may appear before a parliamentary committee, and support personnel, to understand the format and purpose of the Standing Committees and to prepare accordingly.
Risk communication/media relations training
For spokespersons and potential spokespersons whose work relates to real or perceived risks to public health, safety, security or the environment.
Crisis communication
Designed to help spokespersons and support personnel to communicate more effectively with the media, public and other audiences during crisis situations.
21st Century Media Relations
A two-hour presentation and discussion that focuses on the current state of the news media in Canada. It examines the concrete impact on you and your audiences of the evolution of the industry in such areas as ownership and the pervasiveness of new technology. It offers some practical advice on how your organization can take steps to adapt to the changing nature of news gathering.
The public service and the news media: a half-day primer
For students and new entrants in the field of federal government communications, this course covers the Government of Canada's Communication Policy, the workings of the news media, and the basic skills required to develop messages and media lines.
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