Crisis communication / media relations training

Participation by a communications representative from your organization will increase the learning value for participants.

Maximum Participants: 12
The number of participants determines the number of instructors.

Who should attend?

Spokespersons and support personnel interested in understanding how the news media work and how they can communicate more effectively in a crisis situation.

The objectives are to:

1. help participants to coordinate internally and operate more effectively during crisis situations;
2. teach participants how to coordinate with partners and stakeholders during a crisis;
3. clarify participants’ understanding of the nature of news and the news media;
4. teach participants how to prepare for and conduct media interviews and public presentations within their areas of responsibility;
5. help participants develop and effectively deliver messages to and through journalists to target audiences;
6. assist organizations in identifying excellent candidates for the spokesperson role; and,
7. help participants understand the nature of crisis communication related to public safety and health, and apply those principles.

Content includes:

1. an analysis of the need to coordinate internally and with partners and stakeholders before, during and after a crisis;
2. an analysis and discussion of the components of news;

• a discussion of journalists’ and public servants’ mutual perceptions;
• preparing for and conducting interviews and news conferences / technical briefings;
• preparing for on-camera interviews;
• preparing and delivering messages;
• crisis and proactive communications, and
• reality-based audio and videotaped role-playing exercises.

There is an emphasis on individual and group exercises to apply and reinforce the principles introduced.

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