The public service and the news media: a half-day primer

Maximum participants: 12
The number of participants determines the number of instructors.

Who should attend?

Students and new entrants to the field of federal government communications.

The course objectives are to:

• give participants a broad understanding of the Government of Canada's Communication Policy;
• leave participants with an understanding of the news media and the different needs of print and broadcast journalists; and,
• give participants basic skills in the development of messages and media lines.

The course content includes:

• an analysis and discussion of the components of news;
• a discussion of journalists' and public servants' mutual perceptions;
• Treasury Board's revised guidelines on relations with the news media; and,
• preparing and delivering messages and media lines.

There is an emphasis on individual and group exercises to apply and reinforce the principles introduced.

Contact Us